How Do Social Networking Sites Earn Money

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Social Networking Sites Essay

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The larger and more engaged your following is, the more you can make. Even those with small social media followings can still earn money as an influencer. If you only have 1,000 followers, you can pitch companies to work with you. For affiliate marketing, you might need just one well-performing post or tweet for a company to approach you. A social network is a way of connecting people and/or organizations and businesses together for mutual benefits. This network is comprised of ties and nodes, where the node is the individual and the tie is the link between them. Social networking plats a large beneficial function from family units up to cities, countries, and professional organizations. So how do you make money.

There are more money-making opportunities on than you might realize. Social media, in fact, can be quite lucrative.

The primary way social media companies like Facebook and Twitter make money is through selling advertising. The concept of selling advertising while offering a free service is not new; television.

Related: How to Craft Your Social Media Marketing Plan

Many experts say that social media is for connecting with people, and not for selling, but at some point, you're going to want to leverage the connections you create. If you've built up enough trust with your followers, they'll be more inclined to check out your recommendations and the links you share.

Here are six ways you can make money on social media.

1. Promote affiliate products.

No matter what industry you're in, you can find great products to promote on ClickBank. And if that doesn't quite jive with you, you can also become an Amazon Associate, promote products of your choosing and earn commissions on them -- Amazon has no shortage of products.

Next, instead of spamming links on and hoping for the best, keep in mind that the most honest and effective way of promoting affiliate products is through reviews. If you personally use a product and like it, and know that your followers serve to benefit from it, then write a long-form review on your blog, and share why you like the product. Don't be afraid to talk about what you like and don't like about it. You can even use video if that's more your style.

Also make sure to disclose your affiliate relationships. This is a legal requirement in most cases, but it's also 'best practice.' Your readers or viewers will appreciate your honesty.

2. Create and promote your own information products.

If you already have a blog, and you've demonstrated your expertise on a specific subject over a period of time, there may be an opportunity to create an ebook, audio program or video course and sell it to your audience. Social media is the perfect place to promote such a product.

Platforms like Gumroad, Sellfy and Amazon's KDP program make it easy for you to publish and sell your PDF, MP3 or video file at a price of your choosing -- keeping in mind that all platforms do take a cut, even if it's small.

As with anything, quality is key to creating something people not only want to read, but will pay to read. If you take extra care in creating great information, designing and promoting it well, you will definitely see more sales.

3. Promote products and services.

There are many opportunities for you to share sponsored posts that promote the products and services of other businesses. This is a very direct way of earning money from social media.

But, if you don't have a sizable following, this may not be much of an opportunity. You also have to beware of over-promoting products for want of money, because if your followers see that you're constantly tweeting about one product or another, not only will they not click on the links, they will also un-follow you.

It's important to mix things up. It's wise to take the time to craft a proper social media posting schedule, to make sure you're adding value to your followers while promoting products. Calls to action should definitely be a part of your social media strategy, but every post can't be a call to action.

Related: How to Make Time for Social Media Marketing

4. Use to promote your crafts.

If you tend to create handmade crafts, art pieces, or even articles of clothing and knitting, there may be an opportunity to showcase your products on social media. and may seem like obvious places to hit, but Facebook, Twitter and Google+ are also great channels for sharing visual media.

If you have an account, you can direct your followers to check out your products there, and between the different channels, you have the potential to make a good living.

5. Promote your coaching or consulting services.

Social media is a great place to generate leads for your consulting business. Whether you're a guitar teacher or a life coach, if you have demonstrated expertise in a specific area, you can create more interest for your services by connecting with your target customer on social media.

Coaching sessions can be conducted over , so this is definitely an opportunity to make money without leaving home. Consulting can be lucrative, so remember not to undercut yourself -- charge a fair price for your time and effort.

This strategy can also work in unison with selling information products, as those who want your advice are more likely to be interested in the ebooks and courses you've created.

6. Join the Partner Program

Building a popular YouTube channel can be a lot of work. But if you already have a following, or you're determined to build your audience, joining the YouTube Partner Program to make money on might be a path worth exploring.

There are prominent YouTube content creators who have made substantial amounts of money with this program, but they are the exception rather than the rule. It would take a lot of time, strategy and sheer luck to make money on YouTube. However, this is a good thing to keep in mind with advertising in general. Unless you're already getting a lot of views and clicks, you're not going to make a lot of money on them.

Final thoughts

These are just some of the many ways you can make money with social media; there are plenty of other money-making websites for you to explore.

It's important to remember that making money on social media isn't necessarily easy. If you have an entrepreneurial spirit and are willing to work hard, test and experiment, your chances at success will be far greater than the chances of those who just want to 'give it a try' to see what happens.

Related: 6 Social Media Marketing Tactics That Give the Best Bang for Your Buck

So, build a strategy; don't just wing it. Make a plan for how you're going to reach your financial goals, and be willing to adjust as necessary.

Ways To Earn Money Online

This post may contain affiliate links which may give us a commission at no additional cost to you. As an Amazon Associate we earn from qualifying purchases.

Are you organized? Do you love social media? Can you get amazing interaction because you rock at building a community? If you answered “yes” to any of these questions, you can get paid to manage social media accounts!

I know it sounds a little like an infomercial, but it really is that simple! Many bloggers and other business owners would rather do anything than spend time on their social media accounts. They outsource this to people like you, because you’re efficient with time and know what you’re doing.

How To Get Paid To Manage Social Media Accounts

If you’re running your own social media accounts successfully, others will notice! That is your first “in” as a social media manager for others.

Tools to Use

To be a successful social media manager, you must be organized. I’m talking spreadsheets, planners, the whole nine yards. It’s also helpful if you’re decent with time management. There are tools you can use to make your life as a social media manager easier.

HootSuite: A free program (with a $9.99/mo upgrade available) for scheduling tweets, Facebook posts, etc. This also works for posts in Facebook groups, which is great.
Cochedule: A content marketing editorial calendar for WordPress, $10/mo.
PicMonkey: A free photo editing tool (with a monthly upgrade available), PicMonkey makes my life easier all around. There are several PicMonkey tutorials on The SITS Girls blog.

How to Find Clients

Facebook: There are many groups (I won’t link to them because they change all the time) set up specifically for finding virtual assistants and social media managers. Join those, watch the flow of things, and offer your services as soon as you feel comfortable.
Craigslist: While Craigslist can be kind of shady and spammy at times, many of my clients have found work by utilizing their ad section for their local area. The best thing about being a social media manager? You can service clients from all over the globe! So essentially, you could put an ad up in every city you can find to grow your client list that way.
Locally: If you haven’t created business cards for your services yet, now’s the time! You can make your own business cards using Picmonkey, or you can order them from places like Vista Print.

What to Charge

Much like with blogging, what to charge is completely up to you. While we have a habit of undercharging, I think pricing our services properly is something we can only learn from trial and error. When I’m pricing a job, I think of my hourly rate (or what I hope to get paid each hour – it varies), and how long the job should take me. Sometimes you will end up pricing too low, because you underestimate the time it will take. That’s where experience comes in! The more projects you work on, the more clients you have, the more streamlined the process will be.

How to Get Started

Start by writing down your goals, and work backwards while making a step-by-step plan for yourself. If your goal is to have five new clients by the end of next month, that’s great!

If that was my goal, the first thing I would do is type out the service I want to offer. Next, I’d join some Facebook groups specifically for bloggers and Virtual Assistants. From there, just keep making progress towards your goal. If you reach it quickly, set a higher goal. If you don’t reach it, reevaluate and figure out why you didn’t. Connect with others that offer social media management and see if they have any advice.

Keep Reading

Looking for more information about social media and making money? Here are a few posts you’ll find helpful:

Disclosure: This post includes affiliate links.

How To Diversify Your Blogging Income- Jul 15, 2016
How To Get Paid To Manage Other People’s Social Media- Mar 25, 2016
4 Ways To Make Money From Home- Jan 7, 2015
Ways a Virtual Assistant Can Help With Your Blog- Oct 1, 2014
11 Ways to Get Creative and Make Money with Your Sponsored Posts- Nov 19, 2013
How to Make a Media Kit Using PicMonkey + Media Kit Examples- Sep 3, 2013

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